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Are You Ready for Black Friday, and Green Monday?

MarketResearch.com advises brands to emphasize value, convenience and inventory to lure shoppers.

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By: Marie Redding

Senior Editor, Rodman Media

Black Friday is known for being one of the busiest shopping days of the year, and MarketResearch.com has some advice for brands that want to stand apart from the competition.

Since there are seemingly endless options that day with so many online sales, shoppers aren’t very brand loyal. According to experts, including a report by Mintel, brands should emphasize value, convenience and inventory to entice shoppers.

Another tip: Make sure you have the right marketing campaign in place, at the right time. Many brands are advertising website deals that begin on Thanksgiving – and continue through to Cyber Monday.

According to a report by publisher Conlumino, consumers are looking online more now to find the best deals instead of running around from store to store. Many brick and mortar retailers are moving to integrate their online and offline channels together to provide a seamless experience for their shoppers.

There’s also a new shopping day thrown into the mix – Green Monday, a name coined by ebay to describe its best sales day in December. It is the second Monday in December, which is December 8th this year.

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